Terra is an organic home decor business that specializes in providing eco-friendly and sustainably sourced decor items. The business focuses on bringing nature indoors with a range of home decor products made from natural materials.
- Develop a cohesive brand identity that reflects the organic and eco-friendly nature of the business.
- Use warm and earthy colours to create a welcoming and serene brand image.
- Differentiate the brand from competitors by emphasizing sustainability and natural aesthetics.
- Appeal to environmentally conscious consumers who value quality and sustainability.
The brand identity for Terra captures the essence of organic living with a warm, earthy aesthetic that feels both elevated and inviting. Through a carefully chosen palette of terracotta, olive green, and soft neutrals, the brand communicates its commitment to sustainability, ethical sourcing, and natural beauty. The final result is a cohesive and timeless identity that resonates with eco-conscious consumers who value quality, craftsmanship, and intentional living. By blending warmth, sophistication, and a strong connection to nature, Terra now stands out in the home decor space as a brand that feels as good as it looks.
- Warm and Welcoming: The brand should feel inviting and comforting, like a cozy home.
- Natural and Earthy: Emphasize the connection to nature and the use of organic materials.
- Sophisticated and Timeless: The design should be elegant yet understated, appealing to a wide range of tastes.
